About Us
What Makes Us Different
We take the time to listen
We offer modern solutions
Simple, Accessible, and Stress-Free
Concierge Style- Delivered to your doorstep
MEET OUR FOUNDERS
Where looking good and feeling good finally came together.
Kristen and Elizabeth met while working together in a MedSpa setting, where helping women look their best was the focus — but what they encountered every day went far deeper.
Women were coming in exhausted, frustrated, and not feeling like themselves. Many had already been dismissed elsewhere or told their symptoms were “normal.”
They knew aesthetics alone weren’t enough.
For the Girls was created to bridge that gap — helping women look good, feel good, and finally be heard.
Kristen Johnson
MSN, APRN, FNP-C
Co-founder | Chief Wellness Officer | Medical Expertise | Patient-Centered Care
Kristen is a medical professional with extensive experience caring for women across all stages of life. Working directly with patients in the MedSpa environment gave her a front-row view of how often underlying issues — hormones, metabolism, energy, and overall wellness — were being overlooked.
She believes in:
- Listening before diagnosing
- Treating root causes, not just symptoms
- Using modern, evidence-based therapies
- Creating a safe, judgment-free space for women
Kristen provides the medical foundation and clinical integrity behind For the Girls, ensuring every treatment is thoughtful, responsible, and centered around the individual woman.
Elizabeth Stone
Co-Founder | Chief Operating Officer | Experience | Women’s Advocacy
Elizabeth is an entrepreneur and wellness visionary with years of experience building women-focused brands rooted in confidence, care, and elevated experiences. Through her work in the MedSpa setting, she saw how often women were seeking more than cosmetic results — they were searching for answers.
She is passionate about:
Helping women reconnect with how they feel, not just how they look
Making healthcare feel warm, approachable, and empowering
Blending wellness, aesthetics, and real life
Designing experiences that truly support women
Elizabeth leads the vision, brand, and patient experience, ensuring For the Girls feels intentional, supportive, and designed with women in mind.
MEET OUR MEDICAL DIRECTOR
Dr. Lori Martin, MD
Dr. Lori Martin is a board-certified physician with extensive experience in functional, regenerative, and aesthetic medicine. She is deeply passionate about helping patients optimize their health through preventative care, evidence-based treatments, and a personalized approach to wellness.
With advanced training in functional medicine, anti-aging medicine, and regenerative therapies, Dr. Martin brings a modern, comprehensive perspective to patient care — focusing not just on treating symptoms, but on improving overall quality of life, longevity, and well-being.
As Medical Director for For the Girls, Dr. Martin provides clinical oversight and medical leadership, ensuring all care is safe, responsible, and aligned with the highest standards of modern medicine.
BUILT TOGETHER
Kristen brings the medicine.
Elizabeth brings the vision and experience.
Together, they created For the Girls to be modern, personal, and rooted in real care — a place where women no longer have to choose between surface-level solutions and being truly supported.
Because looking good is great — but feeling good changes everything.
Why did we start this brand?
For too long, women have been dismissed, rushed, or told that their symptoms are “normal.” Fatigue, weight gain, brain fog, hormonal shifts, postpartum changes — brushed off or treated with a one-size-fits-all solution.
For the Girls was created to change that.
We believe women deserve healthcare that actually listens, looks deeper, and treats the whole picture — not just the surface symptoms.
What is FTG
For the Girls is a modern, concierge-style wellness and care platform built specifically for women navigating real-life health changes — from hormones and metabolism to energy, confidence, and overall well-being.
We blend medical expertise and thoughtful care to create an experience that feels supportive, elevated, and effective.
What Makes Us Different (This is key)
At For the Girls, we don’t believe in “good enough” care.
We take the time to listen
We focus on root causes, not quick fixes
We offer modern solutions like hormone optimization and peptide therapy
We keep every thing simple, accessible, and stress-free
Whether you’re seeking answers, optimization, or relief — you’ll never feel like just another chart.
Our Philosophy
We believe:
- Women know their bodies
- Feeling good isn’t a luxury — it’s essential
- Healthcare should feel personal, not clinical
- Looking better and feeling better go hand in hand
Closing Statement / Brand Line
For the Girls is here for the women who are tired of being overlooked — and ready to feel like themselves again.